About Us

Founded in 1966, Farzana is one of the leading importers, wholesalers and distributors of fresh fruits and vegetables in the GCC region. In due progression, we have expanded our product line into multiple classifications including meat, poultry, grains and other foodstuff goods. With far-reaching aspirations that our team has cultivated, we are now a renowned re-exporter globally.

Located in Dubai, United Arab Emirates, our headquarters cater to multiple operational facilities located throughout the country that enables us to reach our domestic and external clients with ease. In addition to that, we are also actively located overseas with offices in China, Turkey, Oman and Egypt aimed at reaching international markets as well as maintaining our long-held partnerships with valued suppliers and associates.

Our very diverse and expert team of traders is adept with brining in different types of products from all around the world at the best price and quality suitable for our clients. Here in Farzana, we have a vivid understanding of our clients’ needs and wants based on geographic and demographic factors.

Having a vast number of clients to serve, we heavily emphasize on the importance of Logistics from the producers’ grounds up until your doorsteps. Our goods are shipped in containers by land, water and air and are de-bulked into smaller deliverable packages of different selections by our fleet of cargo vehicles. Our sales and logistics teams are connected at every process to be able to serve clients around the clock.

With long-held relationships with global suppliers and partners, we guarantee uncompromised quality at a fair price.

As we continue to grow, we strive to reinforce a culture of change to adapt to changing consumer preferences and continuously serving their needs as well as tapping into potential markets.

Capabilities and Strengths

With over 350 well trained employees, we ensure that our food chain supply is managed in the best interest of our customers.

Fast and efficient service is provided to enable Farzana to meet specific and unique needs of each of our customers. We aim at diversifying and innovating our services by emphasizing on training and best practices to improve our already established repacking process, among many, where we sort and repack from bulk imports.

We have the modern cold storage facilities in Abu Dhabi, Dubai and Sharjah with the total capacity of 20,000 MT that operate 24 / 7.

Having specific licenses allow us to deliver all over the UAE including inshore and offshore areas. Farzana operates an owned fleet of over 100 vehicles which are tracked by GPS and maintained with the latest and reliable optimized refrigerating technology around the clock.

We are not just another trading company: we are a business partner for our suppliers and customers, an efficient collaborator with a service vocation.

Annual Recorded Growth in 2014

Annual Sales Turnover 30%
Manpower Increased by 23%
Imported container increased by 43%